The governance layer for paid media
Defensible numbers, by construction.
Nomos governs the numbers behind your paid media. The figure you send on Tuesday is the figure on Thursday's client call — reproducible, reconciled against delivery and invoices, and traceable to the event behind it. No re-pull, no walk-back email, no analyst day lost to proving what you already reported.
Google Ads & Meta today, connectors expanding · your warehouse · your BI
Ad platforms
Google Ads · Meta Ads · TikTok, LinkedIn & more
Nomos
Connect · Classify · Pin · Reconcile · Govern · Publish
In your warehouse
Governed tables in Snowflake, BigQuery, or Redshift — read by the BI tool you already use.
You already know where the numbers come apart.
- Platform data lands in a connector, a warehouse, and a stack of spreadsheets — and the spreadsheet is where the real reconciliation still happens, one analyst hour at a time.
- A number you reported on Tuesday quietly changes by Thursday, and you're the one on the client call explaining why.
- Platforms revise spend after the fact — Meta's 7-day window alone can move last week's number by a few percent, after the report has shipped.
- Every client, market, and platform names things differently, so “the same” campaign isn't the same across accounts — and every roll-up needs a human referee.
- Invoices, ad-server costs, and platform delivery get reconciled by hand at month-end — days of analyst time to make finance and the platforms agree.
- Add the 50th client account and the tooling that worked at 10 starts to buckle — so headcount scales with accounts instead of margin.
Do the math on your own operation: one analyst day a week spent re-checking and re-reconciling is roughly 400 hours a year — before a single number is ever challenged.
And now AI agents act on these numbers directly. A number no one can defend is no longer a tax you pay in analyst hours — it's a decision made on data you can't stand behind.
Built for 10 client accounts. And the 100 you're heading for.
Nomos is for independently-owned agencies running real paid-media volume — not a single-brand dashboard, and not a holding-company BI department. If this is you, the governance problem is already costing you hours every week:
- $10M–$250M in annual media under management.
- 10–100+ client accounts across 5–15 ad platforms.
- A warehouse — BigQuery, Snowflake, or Redshift — you already run or are standing up.
- An analytics lead who writes SQL and owns the reporting pipeline.
Under $10M, spreadsheets still cope and you don't need us yet. We'll say so.
How it works
Six things Nomos does to every number.
One layer between your ad platforms and your decisions. Data comes in raw and inconsistent; it leaves governed, pinned, and defensible.
Connect
Core: Google Ads · Meta — expandingOAuth ingestion from Google Ads and Meta today, with connectors expanding — pulled on a schedule you control. Your platform data, in one place, on time.
Classify
Clients, agencies, markets, and campaigns resolved into one model across platforms — so the 80th account looks like the first, not a new schema bolted on.
Pin
Versioned data contracts with point-in-time pinning. Lock a dataset as-at a reporting date; the number you shipped stays the number you shipped, whatever the platform revises later.
Reconcile
Platform delivery, ad-server cost, and vendor invoices matched against the same pinned numbers your reports run on — so finance closes the month against one source of truth.
Govern
Author your reporting standards once. Nomos evaluates live data against them continuously and tells you where reality has drifted — naming, spend rules, missing mappings, broken contracts.
Publish
Governed, pinned tables written to Snowflake, BigQuery, or Redshift. Keep the BI you already use — Looker, Tableau, or Power BI reads clean, pinned data instead of a moving target.
The model
Governance isn't a dashboard. It's a standard you can enforce.
Nomos is Greek for the law a community sets for itself. That's the product: you author the standard your client-facing numbers must hold to, and Nomos holds them to it — continuously, not at month-end.
Policy
Define the rules your data must obey — how clients and campaigns are named, how spend is counted, which contracts a dataset must satisfy, what “done” looks like for a report. Authored once, in one place.
Posture
Nomos evaluates your live paid-media data against that policy on every run and shows you exactly where it holds and where it has drifted — down to the client, campaign, and day.
Action plan
Where reality breaks policy, you get a specific, ordered list of what to fix — not a red cell in a dashboard nobody owns. The number gets defensible before anyone, or any agent, acts on it.
Under your BI. After your connectors. Before the decision.
Most tools solve half of this. A connector moves data but never makes it defensible. A BI tool draws the chart but trusts whatever it's handed. A finance tool reconciles the bill but never touches the warehouse. Nomos owns the layer in between — the one place the numbers are made trustworthy before anyone, or any agent, acts on them.
Proof by mechanism, not logos.
You don't have to take determinism on faith. A dataset pinned as-at a reporting date reads the same on Tuesday and Thursday, and every figure walks back to the source event behind it. That's not a promise — it's how the layer is built.
See your own numbers, governed.
Bring one client account and the reporting that keeps breaking. We'll show you determinism, reconciliation, and the govern model running on data that looks like yours — in 30 minutes, no slide-ware.